Christmas With The Family
IFC (formerly Independent Film Channel) in association with AMC Networks approached us about creating a fun holiday spot to promote their Mobster Movie Marathon. The studio wanted to populate the spot with imagery that was in stark contrast to the tough, street-wise dialogue from the movies, giving the spot a comedic tone.
With barely two weeks till air date, we worked with AMC's producers and creatives to construct an entirely CG diorama of miniatures. The diorama was made up of iconic Christmas village scenery with subtle nods to the more violent aspects of the mobster movies. Painstaking efforts were put into mimicking the manufacturing imperfections of real Christmas village props. The spot was a resounding success, many of the executives having no idea it wasn't shot practically on a physical set.
- Creative Director